Beauty and wellness practices from thousands of years ago are making a comeback. By exploring these ancient methods, we can make choices that benefit not only ourselves but also our planet.
Whether it's skincare or wellness, we are embracing practices that are both effective and sustainable.
In the 1963 Hollywood film Cleopatra, Elizabeth Taylor plays the iconic Egyptian queen, Cleopatra. One memorable scene shows Cleopatra lounging in a bath filled with flowers, floating a golden boat in the creamy waters. While the film's focus on Taylor's personal relationship with Richard Burton might steal some attention, the bath scene itself is unforgettable. It reflects an ancient beauty ritual: Cleopatra's famous milk bath.
In Ancient Egypt, bathing in milk and saffron oil wasn't just for relaxation—it had a purpose. Milk contains lactic acid, which gently exfoliates the skin, while saffron has been used for thousands of years for its healing and beauty benefits.
Saffron, called "red gold" for its price and rarity, must be hand-harvested early in the morning. Only the delicate red stigmas are gathered, making it an expensive commodity. As climate change threatens saffron production, its price is expected to keep rising.
While modern skincare trends often boast futuristic ingredients, ancient beauty treatments like saffron and rose water continue to charm people worldwide.
For instance, in Turkey, distilling rose water has been a tradition for over 2,000 years. Today, Turkey is one of the largest producers of rose water and rose essential oils. These products are still cherished for their soothing properties, as they are rich in vitamins, minerals, and antioxidants, which help nourish and protect the skin.
Recent years have seen a significant rise in the demand for ancient ingredients like turmeric. Turmeric lattes, also known as "golden milk," are gaining popularity. This yellow root has been used in Ayurvedic medicine for over 4,500 years and is known for its powerful anti-inflammatory and antioxidant properties. Experts even claim that turmeric's effects are more potent than vitamins C and E.
Argan oil, derived from the nuts of the argan tree in Morocco, is another ancient beauty secret that has stood the test of time. Women in Morocco have been harvesting and using argan oil for centuries to nourish their skin and hair. This oil is rich in Omega-3 and Omega-6 fatty acids, making it a powerful moisturizer and anti-aging ingredient. Today, argan oil is a staple in many luxury skincare lines around the world.
Beyond exotic oils, many beauty rituals are being revived by Indigenous communities. For example, in Costa Rica, the Bribri and Cabécar people have long used green tea to improve skin tone and heal wounds. These traditions are now influencing the modern beauty industry, with brands focusing on sustainable, natural ingredients that align with cultural heritage.
The beauty industry is undergoing a major shift toward sustainability. As consumers demand more natural and eco-friendly products, many beauty brands are turning to ancient traditions for inspiration. From using plant-based ingredients to adopting sustainable packaging, the industry is moving away from harmful chemicals and embracing practices that are both good for our skin and the planet.
As we seek a balance between our personal well-being and the health of the Earth, these ancient beauty rituals are more relevant than ever. By incorporating traditional beauty practices into our modern routines, we are not only enhancing our appearance but also making choices that benefit the environment.
These rituals remind us that beauty is not just about looking good—it's about feeling connected to the Earth and living in harmony with nature.